Thought it would be a good idea to create a discussion on useful reading material for those in the Internet Marketing business.

Please feel free to pitch in with your favourite books & your opinions of why they are a good read

Here's one for starters: Online Marketing Inside Out (Sitepoint)

Found these "... for Dummies" titles. Anyone read these books? Thoughts?

Facebook Marketing for Dummies - http://amzn.to/eGkZRH

Twitter Marketing for Dummies - http://amzn.to/gwjOjx

Social Media Marketing for Dummies - http://amzn.to/eXdhZY